Creating Effects in Your Writing—Tools to ‘Use’ (or Not)

We all want our writing to have impact but realizing that goal is difficult. Prompting specific responses from readers takes savvy and the know-how to wield grammatical tools. This Writer’s Craft addresses the skill of varying emphasis in academic writing through five grammatical tools: italics, bold, dashes, parentheses, and scare quotes. It describes each of these tools, and illustrates when and how to use them effectively.