Abstract
Brand prestige significantly influences trust, customer satisfaction, customer loyalty, and perceived risk. Perceived risk has a negative impact on trust, customer satisfaction, and customer loyalty. Data analysis also revealed the positive effect of trust on customer satisfaction and customer loyalty. Theoretical and managerial implications are provided in the conclusion and discussion.
| Original language | English |
|---|---|
| Pages (from-to) | 523-546 |
| Number of pages | 24 |
| Journal | Journal of Hospitality Marketing and Management |
| Volume | 25 |
| Issue number | 5 |
| DOIs | |
| State | Published - 3 Jul 2016 |
| Externally published | Yes |
Keywords
- brand prestige
- customer loyalty
- luxury restaurants
- perceived risk
- trust
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