The Impact of Brand Prestige on Trust, Perceived Risk, Satisfaction, and Loyalty in Upscale Restaurants

Naeyhun (Paul) Jin; Nathaniel D. Line; Jerusalem Merkebu

doi:10.1080/19368623.2015.1063469

The Impact of Brand Prestige on Trust, Perceived Risk, Satisfaction, and Loyalty in Upscale Restaurants

Naeyhun (Paul) Jin^*, Nathaniel D. Line, Jerusalem Merkebu

^*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

134 Scopus citations

Abstract

Brand prestige significantly influences trust, customer satisfaction, customer loyalty, and perceived risk. Perceived risk has a negative impact on trust, customer satisfaction, and customer loyalty. Data analysis also revealed the positive effect of trust on customer satisfaction and customer loyalty. Theoretical and managerial implications are provided in the conclusion and discussion.

Original language	English
Pages (from-to)	523-546
Number of pages	24
Journal	Journal of Hospitality Marketing and Management
Volume	25
Issue number	5
DOIs	https://doi.org/10.1080/19368623.2015.1063469
State	Published - 3 Jul 2016
Externally published	Yes

Keywords

brand prestige
customer loyalty
luxury restaurants
perceived risk
trust

Access to Document

10.1080/19368623.2015.1063469

Cite this

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abstract = "Brand prestige significantly influences trust, customer satisfaction, customer loyalty, and perceived risk. Perceived risk has a negative impact on trust, customer satisfaction, and customer loyalty. Data analysis also revealed the positive effect of trust on customer satisfaction and customer loyalty. Theoretical and managerial implications are provided in the conclusion and discussion.",

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