The role of employee attractiveness and positive emotion in upscale restaurants

Naeyhun (Paul) Jin*, Jerusalem Merkebu

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

10 Scopus citations

Abstract

This study explored the role of gratitude, employees’ physical attractiveness, employees’ displayed positive emotion, favourable reciprocal behaviour, commitment in the upscale restaurant segment. Structural equation modelling yielded good fit for the comprehensive model. Results of 398 surveys revealed significant positive correlations between employee physical attractiveness, customer gratitude, and favourable reciprocal behaviours. Congruently, employees’ displayed positive emotion was found to significantly activate customer trust and gratitude. This study provides theoretical and practical strategies for generating customer gratitude, employees’ physical attractiveness, and employees’ display of positive emotions.

Original languageEnglish
Pages (from-to)284-297
Number of pages14
JournalAnatolia
Volume26
Issue number2
DOIs
StatePublished - 3 Apr 2015
Externally publishedYes

Keywords

  • favourable reciprocal behaviour
  • gratitude
  • physical attractiveness
  • positive emotion
  • upscale restaurant

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