Abstract
Persuasion is communication that has the potential to change the recipient's behavior. War can be very persuasive. However, fighting is not persuasive unless it carries a persuasive messageone that changes the enemy's behavior. Thus, the battle to persuade the enemy can be more important than the battle to destroy the enemy. Superior force of arms can lose to superior persuasion.
| Original language | English |
|---|---|
| Pages (from-to) | 1-3 |
| Number of pages | 3 |
| Journal | Critical Review |
| Volume | 21 |
| Issue number | 1 |
| DOIs | |
| State | Published - Mar 2009 |
| Externally published | Yes |