War is persuasion

Research output: Contribution to journalArticlepeer-review


Persuasion is communication that has the potential to change the recipient's behavior. War can be very persuasive. However, fighting is not persuasive unless it carries a persuasive messageone that changes the enemy's behavior. Thus, the battle to persuade the enemy can be more important than the battle to destroy the enemy. Superior force of arms can lose to superior persuasion.

Original languageEnglish
Pages (from-to)1-3
Number of pages3
JournalCritical Review
Issue number1
StatePublished - Mar 2009
Externally publishedYes


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